CONNECTED PACKAGING & QR MARKETING

Turn Every Package Into a Digital Customer Touchpoint.

Your packaging can do more than display your brand.

Connect every product to interactive digital experiences that give consumers instant access to product information, recipes, promotions, feedback, loyalty experiences, and more.

With Scanly QR, create dynamic QR campaigns that connect your physical products to measurable digital engagement — without limiting the experience to what's printed on the package.

Connected Packaging · Dynamic QR Codes · Consumer Engagement · Lead Capture · Analytics

scanly-fmcg-runtime
Connected FMCG Pack
100% Whole Grain • Organic
Nature's Pantry Co.

Artisan Organic Granola

Wild Honey & Almond

Scan for Recipes & Rewards
Net Wt: 340gNon-GMO Verified
Scan productInstant mobile hub
Live Brand HubVERIFIED SCAN

Artisan Organic Granola

Honey Roasted Almond & Ancient Grains

Nutrition FactsPer 45g Serving
Calories180
Protein6g
Fiber5g
No artificial preservatives or high-fructose corn syrup
Powered by Scanly Dynamic Packaging QR
Active Scan Rate: 98.4%
SKU: ART-GRN-340G
OTA Dynamic Routing: Active
THE LIMITS OF TRADITIONAL PACKAGING

Your Packaging Has Limited Space. Your Customer Experience Doesn't.

A package can only communicate so much. Important information, engaging content, promotions, feedback, and customer interactions often require separate channels — making it harder to create a connected experience and understand what happens after a customer sees your product.

Real Estate Bottleneck

Limited Space

Packaging can't contain every piece of information, story, offer, or resource you want to share.

Unlocks infinite digital canvas for deep storytelling, origin videos, and full nutrition charts.
Zero Agility

Static Information

Printed content can't easily evolve when products, campaigns, promotions, or information change.

Change landing URLs, recipes, and seasonal promotions over-the-air with 0 packaging reprints.
Lost 1st-Party Data

Anonymous Interactions

Customers may interact with your products without giving you a way to build an ongoing relationship.

Converts shelf buyers into registered loyalty members, email subscribers, and repeat advocates.
Blind Offline Spend

Difficult Campaign Measurement

Offline packaging and physical campaigns can be difficult to connect with measurable digital engagement.

Real-time telemetry tracking scans by retail store location, city, operating system, and SKU batch.
Fragmented Stack

Disconnected Tools

QR codes, landing pages, forms, lead management, and analytics often live across different platforms.

Single unified platform combining dynamic QR generator, mobile page builder, forms, and CRM.
Break Free From Physical Constraints

Turn Your Packaging Into a Measurable Digital Experience.

Transform static packaging boxes, wrappers, and cans into dynamic engagement portals.

See What You Can Build →
MAKE YOUR PACKAGING INTERACTIVE

Give Every Product a Digital Layer.

A QR code on your packaging can become the gateway to an entire digital product experience. Connect consumers to useful information, engaging content, promotional campaigns, and customer interactions — all from a simple scan.

Create Richer Experiences Around Every Product
Transparency Hub

Product Information

Give customers instant access to product details, features, ingredients, nutrition information, and other useful content.

Capability HighlightDetailed Allergen & Source Tracing
Full nutritional facts, certified organic badges, carbon footprint, and sourcing farm map.
Culinary Content

Recipes & Inspiration

Connect products to recipes, usage ideas, videos, and helpful content that keeps consumers engaged.

Capability Highlight4.8x Higher Consumer Dwell Time
Chef step-by-step video tutorials, pairing guides, and 1-tap grocery list exports.
Instant Conversion

Offers & Promotions

Create dedicated digital experiences for promotions, launches, seasonal campaigns, and special offers.

Capability Highlight+38% Repeat Repurchase Rate
Time-limited voucher codes, cash-back redemption, and retailer-specific digital coupons.
Real-Time CSAT

Consumer Feedback

Give customers an easy way to share feedback and help your brand understand their experience.

Capability HighlightDirect Voice of the Customer
5-star rating widgets, flavor reviews, survey polls, and direct NPS intake straight to CRM.
First-Party Growth

Loyalty & Registration

Connect customers to registration and loyalty experiences that help build longer-term relationships.

Capability HighlightTurn Scanners into VIP Members
1-tap phone registration, scan-to-earn reward points, birthday gifts, and VIP community access.
Brand Protection

Product Authentication

Create digital product verification experiences where required.

Capability HighlightAnti-Counterfeit Protection
Serialized batch verification, seal tamper checks, and authorized distributor certification.
Zero Label Waste

Print the QR. Evolve the Experience.

With dynamic QR campaigns, you can update the digital destination and content without replacing the QR code already printed on your packaging.

Create a Packaging QR →
TURN A PRODUCT SCAN INTO AN EXPERIENCE

Give Consumers a Reason to Scan.

Don't make the QR code an afterthought. Create professional, mobile-first digital experiences that give consumers something useful or valuable when they interact with your product.

Build Experiences That Go Beyond the Package
Step 01

Discover

Help consumers explore product information, ingredients, nutrition, features, and brand content.

PhaseDiscover
Step 02

Learn

Add videos, guides, FAQs, recipes, tutorials, and other useful resources.

PhaseLearn
Step 03

Engage

Create interactive campaigns, promotions, contests, feedback experiences, and other customer interactions.

PhaseEngage
Step 04

Connect

Give customers a direct way to register, submit information, request assistance, or interact with your brand.

PhaseConnect
Step 05

Measure

Understand how consumers interact with your QR-powered experiences through campaign analytics and tracking.

PhaseMeasure
Live FMCG Scenario: Step 01 — Discover

Shopper scans Granola package in the grocery aisle: instantly sees verified Non-GMO certificate, allergen breakdown, and farm origin story.

Key Consumer Metric Impact: Instant Trust

From Product on the Shelf to Digital Experience in Their Hands.

Package→Scan→Experience→Engage→Connect
TURN ANONYMOUS SCANS INTO CUSTOMER RELATIONSHIPS

Know More About the People Engaging With Your Products.

A product scan shouldn't have to end with a website visit.

Create custom forms that let you collect the information that matters to your business — whether you're running a product registration, loyalty campaign, promotion, feedback campaign, or customer enquiry.

Build Forms Around Your Campaign
Dynamic Schema

Custom Input Fields

Add the fields you need — name, phone, email, location, product, preferences, interests, feedback, or any other information relevant to your campaign.

1-Tap Intake

Product Registration

Make it easier for customers to register their products and share the information you need.

High Conversion

Promotional Campaigns

Connect QR campaigns to signup forms, contests, offers, and other customer activities.

VIP Retention

Loyalty & Engagement

Give customers an easy way to join loyalty or engagement programs through your QR experience.

Real-Time CSAT

Customer Feedback

Collect structured feedback directly from the people interacting with your products.

Sales Ingestion

Product Enquiries

Turn customer interest into identifiable enquiries that your team can manage and follow up.

Bot Verified

Spam & Bot Protection

Protect your forms with Cloudflare Turnstile to help prevent automated spam and bot submissions.

On-Pack PromotionScan Verified

Artisan Crunch — Loyalty & Cashback Claim

Scan package batch code to unlock instant 20% cashback to UPI/Bank.

Protected by Cloudflare Turnstile ✓100% Secure
Direct Lead Pipe • Scanly Auto-Form Engine
Structured First-Party Intelligence

Capture the Data. Keep the Relationship Going.

Every submission can flow directly into your Scanly CRM, giving your team a structured way to manage customer interactions.

QR Scan→Experience→Custom Form→Customer Data→CRM
Create a Custom Lead Form →
MAKE EVERY FMCG CAMPAIGN TRACKABLE

Connect Offline Marketing to Digital Results.

Your QR code can appear on packaging, displays, advertisements, promotional materials, events, and multiple campaign assets. Create separate QR campaigns and understand which ones are generating the most engagement and customer activity.

Track Campaigns Across Every Touchpoint
On-Pack QR

Product Packaging

Give individual products or campaigns their own trackable QR experience.

Serialized tracking for boxes, bottles, cans, and bags.
In-Store Displays

Retail Promotions

Connect in-store promotions and displays to measurable digital interactions.

Track endcap stands, aisle wobblers, and shelf tags.
New SKUs

Product Launches

Create dedicated QR experiences for new products and launches.

Drive first-look teasers and early-bird sample claims.
Print & Media

Print Advertising

Track engagement from newspapers, magazines, brochures, posters, and other physical advertising.

Attribution for billboards, inserts, and subway ads.
Taste & Sample

Sampling Campaigns

Turn product sampling into an opportunity to engage and collect customer information.

Convert free sample tasters into registered buyers.
Field Activations

Events & Activations

Capture engagement from offline brand activations, exhibitions, and promotional events.

Live event leaderboards and on-site instant rewards.
ATTRIBUTION ENGINE

Add UTM Tracking to Understand Your Traffic Sources.

Combine QR campaign data with UTM parameters to understand where visitors are coming from and how different campaigns perform.

Source→Campaign→QR→Scan→Engagement→Lead
Preview: ?utm_source=supermarket_pack&utm_medium=qr&utm_campaign=diwali_cashback_2026

Make Every Physical Marketing Asset Measurable.

TURN CUSTOMER DATA INTO ACTION

Every Customer Interaction Has a Place to Go.

Collecting customer information is only useful when your team can actually manage it. Scanly brings QR-generated leads and customer contacts into a built-in CRM where you can organize, qualify, assign, and manage every opportunity.

Manage Your Leads From One Place

Consumer Engagement & Promotion Pipeline

30 Active Inbound Contacts • Real-Time QR Sync
New Inbound / Scans18
Anjali Rao4m ago

Claimed 20% Coupon

Pack-500g-CerealConsumer Promo
+ 17 more coupon claims in queue
Qualified / Loyalty Member8
Karan VermaGold VIP

Registered 3 Products

WhatsApp Opt-in: ActiveAssigned: Sarah
+ 7 VIP members nurturing
Support / Feedback4
Meera Nair1h ago

Retail Store Inbound

Store #104Feedback Resolved
+ 3 CSAT tickets closed today
Visual Flow

Kanban-Style Pipeline

See your pipeline at a glance and move leads through each stage as they progress.

Built-in Scanly CRM
Lifecycle Tracking

Lead Status

Track contacts from new submission through follow-up and conversion.

Built-in Scanly CRM
Smart Context

Tags & Notes

Organize customer information and keep important context attached to each record.

Built-in Scanly CRM
Work Distribution

Team Assignment

Assign leads to the right team member so opportunities don't get overlooked.

Built-in Scanly CRM
Granular Attribution

Lead Source

Know which QR code or campaign generated each lead.

Built-in Scanly CRM
Audit Trail

Customer History

Keep customer information and interactions organized throughout the relationship.

Built-in Scanly CRM

From Consumer Interaction to Actionable Customer Data.

Capture→Organize→Qualify→Assign→Follow Up
CONNECT YOUR TEAM TO YOUR CUSTOMERS

Turn Customer Interactions Into Conversations.

When a customer submits an enquiry, your team should be able to act on it quickly.

Add your WhatsApp team members to Scanly and share leads directly from your CRM with the person responsible for the next step.

Move From Lead to Conversation

Add WhatsApp Team Members

Team Directory

Bring your sales, marketing, or support team into your lead workflow.

Share Leads From CRM

1-Tap Dispatch

Send lead information directly to the appropriate WhatsApp team member without manually copying customer details.

Route Leads to the Right Person

Smart Dispatch

Keep customer enquiries organized and make sure the right team member can take action.

Faster Follow-Up

< 5 Min Speed-to-Lead

Move from a QR interaction to a direct customer conversation with fewer steps.

Keep CRM at the Center

Synced Records

Your customer information remains organized in Scanly while your team communicates through WhatsApp.

Lead Record #9021 • Customer Support Queue

Synced with Scanly Omnichannel CRM

LIVE ROUTE
Target WhatsApp Agent:
Scanly Auto-Dispatcher → Agent PriyaEncrypted WhatsApp
🔔 *New FMCG Brand Lead!*
👤 *Customer:* Anjali Rao
📱 *Phone:* +91 98765 00123
🛒 *Item:* Organic Oats 1kg
💬 *Note:* Requested recipe book link
Campaign: Autumn HarvestDelivered 10:45 AM ✓✓
Zero Manual Copy-PastingLatency: 1.2s

From Product Scan to Customer Conversation.

QR→Experience→Lead→CRM→WhatsApp→Follow-Up
KNOW WHAT YOUR CUSTOMERS ARE ACTUALLY DOING

Measure Every Product, Campaign & Consumer Interaction.

A QR campaign should give you more than a scan count.

Scanly helps you understand how consumers interact with your products and campaigns — giving your marketing team actionable data to measure engagement and improve performance.

See What’s Happening After the Scan
Real-Time Telemetry

QR Scan Analytics

Monitor scans and engagement across your individual QR campaigns.

A/B Benchmarking

Campaign Performance

Compare how different products, promotions, packaging, and marketing campaigns perform.

Geo & Channel

Traffic Sources

Understand where visitors are coming from and which sources are driving engagement.

Param Attribution

UTM Tracking

Use UTM parameters to connect QR traffic with specific sources and campaigns.

Pipeline Intake

Lead Analytics

See which campaigns are generating registrations, enquiries, and customer data.

SKU Breakdown

Product-Level Insights

Understand which products and QR experiences are attracting the most attention.

FMCG Brand Engagement Breakdown

Source Attribution: Live Active
Artisan Granola 500g (Recipe Hub)14.6% Conv
Scans: 12,450Claims: 1,820Rate: 14.6%
Retail Promo Standee (In-Store)7.7% Conv
Scans: 6,320Leads: 490Rate: 7.7%
Summer Loyalty QR (Beverages)21.4% Conv
Scans: 4,100Signups: 880Rate: 21.4%
Total Attributed Revenue: $48,290Latency: 38ms

Know Which Marketing Is Creating Real Engagement.

Product→QR→Scan→Experience→Engagement→Lead
ONE PLATFORM. EVERY CONSUMER TOUCHPOINT.

Connect Every Product to a Digital Experience.

From the moment a customer discovers your product to the moment they interact with your brand, Scanly helps you create connected, measurable experiences around every touchpoint.

Connected Packaging

Turn product packaging into a gateway to digital content, promotions, product information, and customer experiences.

FMCG Touchpoint

Product Information

Give consumers instant access to product details, ingredients, nutrition information, usage instructions, and other useful content.

FMCG Touchpoint

Recipes & Inspiration

Connect products to recipes, videos, usage ideas, and content that keeps consumers engaged beyond the purchase.

FMCG Touchpoint

Promotions & Campaigns

Create QR-powered experiences for product launches, seasonal promotions, offers, contests, and brand activations.

FMCG Touchpoint

Loyalty & Registration

Give customers an easy way to register, join loyalty experiences, and stay connected with your brand.

FMCG Touchpoint

Consumer Feedback

Collect structured customer feedback directly through QR-powered forms.

FMCG Touchpoint

Product Authentication

Create digital product verification experiences to help customers interact with your brand with greater confidence.

FMCG Touchpoint

Campaign Tracking

Measure engagement across packaging, retail displays, print campaigns, events, and other physical marketing channels.

FMCG Touchpoint

Lead Generation

Turn interested consumers and campaign participants into identifiable contacts with custom lead capture forms.

FMCG Touchpoint
MORE THAN A QR CODE ON PACKAGING

Build a Digital Relationship Around Every Product.

A traditional QR code might take a customer to a webpage. Scanly gives your packaging and physical marketing campaigns a complete digital layer — connecting consumer experiences, customer data, CRM, WhatsApp, and analytics in one platform.

Legacy ParadigmStatic

The Traditional Approach

Standard Flow
Package→QR Code→Website
  • ✕Static destinations that cannot be updated once printed
  • ✕Zero first-party consumer identification or relationship capture
  • ✕Disconnected tools with no direct CRM or WhatsApp pipeline
The customer visits, looks around, and leaves.
The Full Engagement Engine
Modern Connected PackagingLive Active

The Scanly Approach

Package↓
Dynamic QR↓
Professional Product Experience↓
Custom Content & CTAs↓
Lead / Registration / Feedback↓
CRM↓
WhatsApp↓
Analytics & Attribution✓
  • Update product destinations anytime without reprinting packaging
  • Convert anonymous scanners into identified 1st-party consumers
  • Instant team dispatch via CRM pipelines and encrypted WhatsApp
All-In-One Consumer Engagement Engine
Everything Works Together
OTA Re-linkable

Dynamic QR Codes

Create flexible QR campaigns that can evolve over time.

On-Pack Layer

Connected Packaging

Turn physical products into interactive digital touchpoints.

Fast Builder

Professional Landing Pages

Build rich, mobile-first experiences around your products and campaigns.

1st-Party Data

Custom Lead Forms

Collect exactly the customer information your campaign requires.

Kanban Pipeline

Built-in CRM

Organize and manage captured customer data and leads.

Direct Routing

WhatsApp Team Sharing

Share leads directly from your CRM with the right team member.

Touchpoint ROI

UTM & Campaign Tracking

Understand which sources and campaigns are driving engagement.

Real-Time Telemetry

Analytics

Measure scans, engagement, leads, and campaign performance.

One Scan Can Start an Entire Customer Journey.

We don't build QR codes. We build customer engagement.

MAKE EVERY PACKAGE A DIGITAL TOUCHPOINT

Turn Your Packaging Into a Customer Engagement Channel.

Your products already reach your customers.

Now give every package the ability to engage, inform, capture, connect, and measure.

With Scanly QR, create connected packaging and QR campaigns that bring together digital experiences, custom forms, CRM, WhatsApp, and analytics — all from one platform.

Create. Engage. Capture. Measure.
7-day free trial · No credit card required
Every Product. Every Scan. Every Interaction. Make it measurable with Scanly QR.